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Info : Blog ini baru sahaja diaktifkan secara rasmi 15hb Ogos 2010 yang lalu. Penulis merupakan seorang bekas wartawan yang pernah bertugas dibeberapa akhbar tanahair. Lebih 20 tahun bertugas sebagai wartawan sebelum ini. Jadi, menyedari betapa pentingnya kebenaran itu ditegakkan, Penulis membuat keputusan menulis secara aktif di blog ini. Semoga Allah memberkati niat baik saya ini

Halaman

10 September, 2010

JUALAN UTUSAN MALAYSIA JATUH TERUK?


Penulis kira, ini merupakan barita paling gembira buat kita semua di hari raya pertama ini. Dalam laporan terbaru Audit Bureau Of Circulation melampirkan berita kejatuhan akhbar Melayu iaitu Utusan Malaysia dan Berita Harian. Bayangkan jumlah kejatuhan begitu banyak sehingga 21 % . Kejatuhan lebih kurang 44,000 pembeli .
Mungkin inilah agaknya balasan yang diterima oleh akhbar-akhbar harian yang banyak mengeluarkan berita
sensasi yang banyak laporan putar belitnya dari yang sebenar. Malah laporan berat sebelahnya juga membuatkan ramai orang Melayu mula benci. Penulis harap kita dapat teruskan lagi kempen memboikot akhbar-akhbar pembelit ini. Semoga memberi banyak pengajaran kepada mereka.



Circulation at the traditional mainstays of the local media landscape including Berita Harian has fallen.

KUALA LUMPUR, Sept 10 — Malaysian newspapers are experiencing a fall in circulation as readers turn to the Internet for hard news and tabloid-style scandal sheets for their diet of entertainment and sensationalism.
Circulation at the traditional mainstays of the local media landscape — The Star, New Straits Times, Utusan Malaysia and Berita Harian — has fallen over the past five years, in some cases dramatically so. The only exception is Chinese daily Sin Chew which saw circulation jump.

Figures from the Audit Bureau of Circulations (ABC) show that during the period 2005 to 2009, The Star’s circulation dropped from 310,000 to 287,000 (-7.4 per cent), the New Straits Times from 139,000 to 111,000 (-20 per cent), Utusan Malaysia from 213,000 to 169,000 (-21 per cent) and Berita Harian from 204,000 to 155,000 (-24 per cent).Sin Chew, however, saw circulation rise from 324,000 to 382,000 (+18 per cent).

The downward trend has continued for this year with NST’s circulation going below 100,000 copies on several days recently.

Apart from the drop in circulation, mainstream newspapers are also not selling much outside the Klang Valley, which leads to questions about whether they can shape public opinion as hoped for by the Barisan Nasional (BN) government.

The Malaysian Insider understands that senior editors at many newspapers would like to give the opposition and alternative views more airing but control from Putrajaya and Umno remains severe.

A combination of changing tastes and competition from the Internet have contributed to the decline.

Many corporate readers have switched to going online and reduced the number of subscriptions for their offices.

The general public also appear bored with political drama and suspect that mainstream media is controlled by the government and tends to filter the news.

A recent poll by the independent Merdeka Center found that 54 per cent of Malays polled and 55 per cent of Chinese surveyed did not trust reports in the mainstream media.

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